The Boisset Insider - January 2020

In This Issue:

1881 Napa Honors Wine Country’s Predecessors 
► The Chateau Council - Buena Vista’s First, Buena Vista’s Finest
► Boisset Collection Rosé Pre-Sell
Acclaim for Jean-Claude Boisset Winery

In The News:

Read the Latest Edition of Les Nouvelles de Boisset
► J’NOON featured in Robb Report
 French Ambassador Visit to Boisset Property Covered by Trade Media


1881 Napa Honors Wine Country’s Predecessors

As an ode of remembrance to Napa Valley’s history, legacy and heritage, 1881 Napa introduces its newest show stopper: the 2018 Napa Valley Cabernet Sauvignon. Highlighting Napa Valley’s unique terroir, 1881 Napa invites connoisseurs to celebrate the influential pioneers who shaped what is now one of the best grape growing regions in the world, the Napa Valley.    

Upon first glance, gold foil stamping catches the eye and draws attention to a truly artistic and impressive map label that outlines Napa Valley’s various sub-appellations. Boisset Collection’s creative team brought an elevated level to the wine’s presentation with fine details such as embossing the label to give a sense of texture and integrating a lithograph of the original Victorian home in Oakville that houses our 1881 Napa Wine History Museum from 1873.

The 2018 Napa Cabernet Sauvignon is just as stunning in your glass. Winemaker, Thane Knutson showcases the importance of properly vinifying fruit from prestigious sub-AVAs in the Napa Valley with this 100% Napa Valley Cabernet Sauvignon. Harvested from vineyards across Napa Valley, the bold Cabernet Sauvignon is a blend of warmer climate fruit from both hillside and valley vineyards that create a wine that celebrates the region’s diversity and complexity. Deep purple in color, this wine opens with a bouquet of boysenberry, bourbon and toasted vanilla aromas with a waft of caramel. The full-bodied wine presents layers of brown sugar, cocoa, mulling spices and currants and is complemented by rich, round tannins with a smooth and long finish. Setting itself aside from others, this unique Napa Valley Cabernet Sauvignon was aged in 40% American oak barrels for 12 months and has a suggested retail price of $40. Please inquire with your local sales manager for more information.

The Chateau Council - Buena Vista’s First, Buena Vista’s Finest

Buena Vista Winery recently held its inaugural Chateau Buena Vista Council – a planned meeting with 24 distributor executives from across the United States. The outcome of this gathering was nothing short of invaluable, as the Council discussed the brand’s current positioning and future development while learning the trade’s best practices and consequent success stories.    

Upon arrival, Jean-Charles Boisset greeted the Council members and led a private tour of the winery with none other than the Count of Buena Vista himself. After sharing the rich history of Buena Vista with the group, an in-depth and comprehensive panel session was held with topics ranging from competitive market sets to advanced trade communications.

The Council then moved on to a tasting of the Chateau Buena Vista tier lead by Winemaker Brian Maloney and wrapped up the evening with a phenomenal five-course meal presented by Boisset Collection’s culinary team in the historic stone caves of the legendary property. The 24-hour power session concluded the next day with an in-depth and strategic discussion on how to continue bringing to life the legendary vision of The Count of Buena Vista.

The Chateau Buena Vista Council brought a significant level of insight to the team, who will continue building momentum and development of Buena Vista, California’s First and California’s Finest!

Boisset Collection Rosé Pre-Sell

With the holiday season behind us and a new year in front of us, it’s already time to think about summer and ROSÉ! Yes, rosé will be arriving soon and it’s time to think about your rosé orders for spring. Boisset Collection is thrilled to be the producer of LVE Provence Rosé. A Grenache/Cinsault/ Syrah blend from the base of Montagne Sainte-Victoire in Provence, this wine is the perfect pink drink to bring in the summer, especially when paired with your favorite John Legend songs. If you love the south of France but you want to broaden your palate beyond the Côtes de Provence, try our Fortant Coastal Grenache from the Mediterranean shores. And when you’re looking for a rosé that’s a little bit different than the rest, try our Bouchard Ainé & Fils Rosé of Pinot Noir or the Louis Bernard Côtes du Rhône Rosé. If you are looking for a unique bottle shape that stands out from the rest, reach for the Digression Rosé from Secret Indulgence and dare to digress throughout the summer!  More information is available with your Boisset Sales Representative.

Acclaim for Jean-Claude Boisset Winery

In the January 2020 issue of Decanter, Tim Atkin, British Master of Wine and award-winning journalist, names Jean-Claude Boisset in Nuits-Saint-George as one of the Top 10 Producers to watch. In Tim’s Burgundy 2018 en primeur: Full Report, he explains that although many are comparing 2018 to other well-known exceptional vintages like 1947 and 2005, the question is a lot more complicated and the key to finding great 2018 wines will be knowing the right producers to watch. This makes the mention of our Jean-Claude Boisset winery and our winemaker, Gregory Patriat even more important, as Jean-Claude Boisset will be a qualitative guide for this vintage. Boisset Collection is currently preparing our 2018 allocation for the U.S. market so if you are interested in making an initial selection, reach out to your local Boisset Sales Representative to get your 2018 Burgundy before we sell out.


In The News

Read the Latest Edition of Les Nouvelles de Boisset

The latest edition of Les Nouvelles de Boisset is out and features Jean-Charles Boisset on the cover holding his JCB Passion Collection wine decanter and glass. The accompanying inside story describes the innovative glassware collection, which is sold in Baccarat boutiques around the world as well as in all of the Boisset properties in California and France. In addition to news on our French wineries and tasting rooms, the newsletter covers the 12-city Alchemy of the Senses Tour that brought the world of Boisset to wholesalers and consumers around the country; the latest addition to the JCB Village in Yountville — the  Senses by JCB boutique featuring fashion, fragrance and beauty and including a medi-spa; the groundbreaking 1881 Napa Wine History Museum adjacent to Oakville Grocery in Oakville; and both the still and sparkling rosés from the popular LVE: Legend Vineyard Exclusive line made in conjunction with entertainer/activist/philanthropist John Legend. 


J’NOON featured in Robb Report

In the January issue of Robb Report, the luxury magazine featured our J’NOON wines from India in an article about the newest up-and-coming wine regions. The piece includes a photo of our J’NOON White blend of Chardonnay and Sauvignon Blanc (which the publication cites as the best of the three-wine lineup) and mentions that, while India has for centuries been a beer-and-spirits kind of country, wine is making inroads thanks to some wealthy entrepreneurs, including Boisset’s partner Kapil Sekhri of Fratelli Vineyards. Other regions that are mentioned as “new worlds” for wine include Mexico, England, British Columbia, and Georgia (a country with one of the world’s oldest wine traditions that is re-emerging on the world stage after being quashed by the Soviet Union). Boisset’s Indian wines also include the J’NOON red blend and JCB No. 47, a sparkling wine.


French Ambassador Visit to Boisset Property Covered by Trade Media

On January 12 the new French Ambassador to the U.S., Philippe Étienne, visited Napa Valley and toured Boisset properties in St. Helena, Yountville and Oakville. His visit to 1881 Napa in Oakville, where other French business and winery representatives had gathered at the invitation of Jean-Charles Boisset, was covered by WineBusiness.com (the online portal of leading trade magazine Wine Business Monthly). As the website noted, he praised the success of French companies in the Wine Country and reassured them that discussions are ongoing to resolve the recent tariff disputes between France and the United States. The group enjoyed hearing the Ambassador speak, getting a chance to talk with him and networking with other Francophiles in the wine industry as well as snacking on delicious food from the adjacent Oakville Grocery. Following the event at 1881 Napa, Jean-Charles and Lisa Brown hosted the Ambassador on a tour of Raymond Vineyards and JCB Village, where they enjoyed cheese, charcuterie and caviar. We are thrilled to report that the Ambassador was wholly impressed by our properties, our team and our vision!